Resume

Work Experience

2023 – Present

North American Savings Bank

Marketing Strategist

Developed and executed data-driven marketing strategies to optimize digital campaigns and enhance customer engagement. Contributed to over $250 million in revenue in 2024 by leveraging analytics to identify cross-selling opportunities, improve acquisition efficiency, and maximize ROI. Utilized A/B testing, attribution modeling, and marketing automation to refine campaign performance, reduce acquisition costs, and strengthen the bank’s digital presence.

2022 – 2023

Park University

Marketing Analyst

Developed and implemented data-driven marketing strategies to enhance lead generation and enrollment conversion. Collaborated with marketing agencies and vendors to design a personalized website, resulting in a 75% increase in leads and a 10% improvement in enrollment conversion within a year. Utilized data analytics to optimize SEO, A/B testing, and retargeting strategies, driving a 40% surge in online inquiries and improving website traffic. Delivered regular reporting and insights to management, supporting strategic decision-making and campaign optimization.

NIC Asia Bank

Digital Marketing Strategist

Led digital marketing initiatives, driving customer acquisition and enhancing engagement through data-driven strategies. Utilized advanced analytics to identify cross-selling opportunities, increasing product adoption and customer lifetime value. Managed and optimized digital campaigns using segmentation, A/B testing, and performance tracking, resulting in improved ROI and reduced acquisition costs. Collaborated with cross-functional teams to strengthen the bank’s digital presence, streamline marketing operations, and contribute to overall business growth.

Education

2022 – 2024

Park University | Parkville, Missouri

MS in Information Systems & Business Analytics

GPA: 4.0

2010 – 2014

Sikkim Manipal University

Bachelor of Science in Computer Science and Information Technology

GPA:3.8

Skills & Expertise

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